There has been an apparent shift from traditional to online marketing. Online marketing includes your website, marketing emails and search engine optimisation (SEO). Do you utilise all 3? I assume you have a website, you’re likely to post blogs and see the value in doing so, but what about social media?

Utilising social media

The chances are they probably do, or someone close to them will. Social Media channels such as Twitter, Facebook and Linkedin are all streams that can be used to share your content to the masses. You need to share relevant content that people want to read and share with others on a regular basis, the key here is to ensure you it regularly.

Creating content

Producing content does have to involve masses of resources. You can post captioned photos, videos or post a sentence about a topic relevant to your target market. Remember to share your blogs via social media to ensure maximum reach which should drive people to your website as well as engage with your firm.

Converting followers to clients

Social media should be used to help you build a relationship with people. If you post regularly your company’s name will become familiar, your firm will subconsciously be in the minds of your followers. Your goal is for your followers to think of your firm when they think of your industry.

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