Learn from Leading Businesses

Learn from Leading Businesses

We can all learn something from the world’s leading businesses like Apple, Google, Salesforce and Amazon. These firms have invested millions of pounds in order to find new and better ways to run their various business lines. Here are some tips that can apply to almost...
Value is not the Same as Price

Value is not the Same as Price

In order to create an effective pricing strategy for your products or services, you need to understand your customer’s perceived value of your offering. Value is a matter of Perception Value is a complex issue. Different customers perceive the value of a product or...