Most businesses will at some point, consider creating a content marketing strategy in order to engage with customers. When you develop a content marketing strategy, you should start by thinking about your target audience rather than just looking internally towards your business. Here are a few tips to help you to develop an effective content marketing strategy.
When it comes to your firm’s content marketing strategy, you should focus on creating well written content that is of educational value to your readers. If you are selling HR advisory services, for example, then you might consider producing content that provides your readers with useful tips on how to create certain HR policies or manage staff absences, etc. Your readers will then consider that you and your firm understand these areas and may potentially decide to use your services as a result.
Leverage your content
After you publish your content, you will need to promote it. Perhaps you could create a social media strategy whereby you publish your content to your company website, then post links to Twitter, LinkedIn and other social media pages so that people can share your content with their network. You may also want to share your content via an email newsletter, client update or social media platforms. The key is to find as many ways as possible of sharing your content and re-purpose it in order to maximise the potential readership.
The WIIFM concept
WIIFM stands for What’s In It For Me? What that means is that regardless of what you are selling (product, service, etc), all that matters to your customers is that you have the ability to solve a particular problem that they are experiencing at that particular moment. The way that you phrase your marketing content has a tremendous impact on how that target audience reacts to what they are reading.
In today’s increasingly connected business world, content is becoming more important. Some clients are more likely to visit your website or social media page than your office premises. As such, creating the right content strategy for your business is key.